Gia for COLORiq

The Color Engine Behind the World’s Best Hair

Formulas that come out right the first time — precise color, mixed from a working library of 3,273 shades, built for professional colorists. AI-powered. Stylist-directed.

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Founding-salon terms · No long-term commitment to start

3,273 SHADES ACROSS 21 PROFESSIONAL BRANDS

Wella ProfessionalsRedkenL’Oréal ProfessionnelSchwarzkopf ProfessionalGoldwellMatrixJoicoPaul MitchellAvedaKeuneDavinesPulp RiotPravanaKenra ProfessionalFramesiAlfaparf MilanoTIGIRuskCHIOligo ProfessionnelMalibu C Wella ProfessionalsRedkenL’Oréal ProfessionnelSchwarzkopf ProfessionalGoldwellMatrixJoicoPaul MitchellAvedaKeuneDavinesPulp RiotPravanaKenra ProfessionalFramesiAlfaparf MilanoTIGIRuskCHIOligo ProfessionnelMalibu C

Your color comes out right the first time.

How it works →

Four things, done properly

Everything COLORiq does comes down to four capabilities working together at the chair.

01

Guided assessment

Current color, what's underneath it, porosity, chemical history — even medications and well water. The full picture before any decision.

02

Shade library

Every assessment draws from a working library of 3,273 professional shades across 21 color brands — the catalog, not guesswork.

03

Exact recipe

Brand, shade, developer, ratio, processing time. A complete, precise formula — the first time.

04

Saved to your profile

Your formula lives with you, not in someone's notebook. Same color, every visit, any stylist.

The moments COLORiq was built for

Three salon-real situations — each resolved the way COLORiq resolves it.

THE FORGOTTEN FORMULA

She's back in six weeks and nobody wrote down the mix.

Pull her saved formula from her profile and mix it exactly. Resolved in one tap.

THE COVERING STYLIST

Her last color was done by a stylist who's off today.

Any colorist pulls the same recipe. Same color, different chair.

THE UNSURE SHADE

She shows you a photo you're not sure her hair can achieve.

The assessment scores what's achievable before you mix — an honest answer, first.

COLLECTIONS · THE SHADE LIBRARY

3,273 shades. 21 brands. One working library.

Every COLORiq formulation draws from a working library of 3,273 professional shades across 21 color brands — the catalog your stylist searches, not a shelf they guess from.

Why it matters

Corrections actually correct

Brassy box-dye disasters and uneven salon work get figured out precisely — which pigments neutralize what you've got.

Less time in the chair

Right the first time means no re-mixing, no re-processing, no "let's give it another ten minutes."

It travels with you

Switch stylists, switch visits — the recipe is pulled from your profile and mixed the same way.

Pricing that starts Solo, scales to twenty chairs

Base is the formulation engine. Full adds the color management suite. Every step up is priced to pay for itself.

Solo
Base$30
Full$50
1 user · 1 scale · 2 color lines
+$20 unlocks the full suite
Team
Base$60
Full$100
Up to 2 users · 1 scale · 2 color lines
+$40 unlocks the full suite
5
Base$90
Full$215
Up to 5 users · 1 scale · 3 color lines
+$125 unlocks the full suite
10
Base$150
Full$249
Up to 10 users · multiple scales · 3 color lines
+$99 unlocks the full suite
20
Base$200
Full$299
Up to 20 users · multiple scales · 5 color lines
+$99 unlocks the full suite
TierBase / moFull / moUsersScalesColor lines
Solo$30$50112
Team$60$100Up to 212
5$90$215Up to 513
10$150$249Up to 10Multiple3
20$200$299Up to 20Multiple5

Prices per month. Extra color lines are +$5/month each. The full table also lives on the For Salons page.

The Formula Marketplace

Buy proven formulas. Sell your signature mixes. Five tiers, one rule: creators earn 70% of every licensed use, at every tier.

Community
Free

Open formulas, open reputation. Share your work, build a following, establish yourself as a color authority.

Professional
$2.99 / use

The workhorse tier — standard formulas for common scenarios: balayage, grey coverage, fashion color.

Master
$4.99 / use

Advanced techniques, corrections, multi-step transformations, cross-brand formulations.

Signature
$7.99 / use

Flagship formulas from recognized names — video commentary, processing notes, troubleshooting.

Elite
$9.99 / use

The top tier — industry reference-point formulas from the most successful creators.

Levels are ranked by licensed uses — sales, never likes. Free Community uses count toward your rank. Tiers recalculate monthly. Payouts monthly, once you pass $25.

SELL YOUR FORMULAS

Your signature mixes, earning

List a formula with before/after photos, the client hair profile, and step-by-step notes. Buyers license it per use — you keep 70%.

COMMUNITY

Connect with stylists worldwide

Buy proven formulas, sell your signature mixes, and build your brand — the free tier is where reputations start.

See it working in a real salon

PLEIJ Salon in Columbus, Ohio — COLORiq's founding salon. Read Gia's story.

The PLEIJ proof story

Questions, answered

Does COLORiq replace my judgment?

Never. COLORiq is stylist-directed, always. It hands you the chemistry math — the assessment, the formulation, the exact recipe — but every decision at the chair is yours.

What happens to my clients' photos?

Client photos are used for the assessment and stored with your salon's account — never sold, never shared outside it.

Which brands does it work with?

21 professional color brands — the full library is in the marquee above. Formulations reference the working catalog across all of them.

How does pricing work?

By salon size, from Solo to twenty chairs. Base is the formulation engine; Full adds the color management suite. Extra color lines are +$5/month each.

Partners

AFFILIATE PROGRAM · INVITE ONLY

Grow with the people who teach it

Affiliates earn 15% of subscription revenue for the first 12 months. The program is invite-only — founding stylists, creators, and trade partners.

Request an invite →